this was before the debt ceiling stuff. we knew people were weary of the economy. we wanted to see how we would fit in and how they were following what was going on on the other side. by the time the debt ceiling hit, we had a good sense of the landscape and what our way was to move. the debt ceiling was a moment in which we were -- sort of the cohesion to move forward over what we were learning over the summer. >> what was your assumption that the primary would be about? when you were preparing the announcement speeches and writing it at all that? the public and the media don't understand how important they are. you go back to obama's obama speech and italys out the entire message and campaign. what is the assumption that you're working on that will or the governor was working on that? >> we talked about this a lot. we had a premise that we wanted announcement speech that you could give the day before the germ election. that was our -- general election. that was our goal. we went and looked at the reagan's announcement speech and it was used as a model. it was a s